Tuesday, May 31, 2011

Daily Double 5/31/11- Schraubenl@glps.k12.mi.us

Dangers of Social Networking Sites

Directions: 

Read the following article and write a paper in Microsoft Word (at least 1 full page in length, double spaced, 12 pt. font) on the dangers of Social Networking Sites. 

In your paper explain if you have an account to social networking sites (Facebook, MySpace, LinkedIn, etc), and if you have experienced any of the dangers that they can create. Also, explain if you have heard of someone who has had a negative experience and if you think it is worth the risk to keep your accounts active? Also explain what you think you may be able to do be proactive in protecting yourself on social networking sites (protecting your privacy, information, and content) and if you think these dangers will continue to get worse or improve in the future? 

Please print your paper (4th printer down in the options) and turn into Mr. Schrauben when you are complete. Thank you! 


Social networking is everywhere. It is common to find parents, children, coworkers and even the elderly on the networks across the social media world on sites such as Twitter, MySpace, Facebook, YouTube and LinkedIn. With social networks people across the world have access to tools and options that were previously non-existent. However, there are just as many new opportunities to connect as there are to get into potential danger. Social networking has opened up many new doorways for cyber-crime, and with all the people on social networks who are completely new to technology, it is more important than ever to make sure people are aware of the risks.

Children – Children under the age of 13 should not be using the internet without some form of parental supervision. Most social network web sites have a minimum age limit so that young children cannot make profiles. However, it is easy to fool these systems. Make sure they are not entering too much private data, such as their home address or what school they go to. Just as it is simple for a young child to fake their age online, it is easy for a potential predator to fake a profile claiming to have the same interests as, and be the same age as, your child.

Phishing / Scams – There are a number of scammers on social networks who may try to steal or use your personal information; Information that can be used for potential crime such as identity theft or fraud. There are also websites that are set up to appear to look like your favorite social networks in order to steal your password. Once someone has your password they can use it to destroy your profile or send out spam messages and viruses, which could do irreparable damage to your online reputation. Always make sure you are at the right site when you enter your credentials. You can do this by double checking the address bar and making sure you are in the right place before you log in. Never will log-in sites ask you to send them your password. If you receive a message or email requesting your send them your password do not reply and forward the message to the network’s support or privacy department.

Privacy – One reason that many people are wary of uploading their photos or videos to a social networking site like Facebook is because they are concerned about retaining the copyright to their work. There is a major gray area as to who would own the materials that we upload. Someone who might be concerned about this might be a professional photographer or a musician who might want to share their work. Uploading photographs or music is a great way to get a lot of potential friends to notice it, but you might want to think about whether the network could end up owning this material. Another controversy with Facebook is that it could be sharing your private information with third party companies. This is why you are shown a privacy statement when you install an application. The providers of these applications are third party companies and websites who could be able to access your private information such as your address or phone number.

Employment – One thing we often forget while having fun on social networks is that almost anybody can see what we are doing. While we are tagging photos of what we did on the weekends or using social networks on company time it can be easy to forget that someone at work may see this and the result could cost you your job.

Businesses – Businesses have found a new place to market and brand themselves in social media sites. Having a medium available to connect with customers in a non formal way creates loyalty and awareness but could leave a company vulnerable to hackers and hecklers feeling the squeeze on your new found success. A social site provides information on what your company is doing and offers a platform to generate spiteful negative comments that could hurt the reputation of your business. These attacks could be controlled withreputation management and social media marketing strategies.

Social networks can be used to make friends, find romance or even to market yourself or your business. The important thing is to remember that these sites can also be misused and we need to take care of our privacy and reputation. Think twice about the way you use social networks.
My point: Be acutely aware of the hazards of Social Networks. Always remember what is possible online. As with most things in life there are opportunities and there are risks; however eliminate needless risk. There is never a need to share private confidential information online. Use social networks to share and promote ideas. Be a giver but don’t give what you wouldn’t want just anyone seeing in public just by looking over your shoulder or seeing into your home or bedroom.

Wednesday, May 25, 2011

Daily Double 5/25/11- Schraubenl@glps.k12.mi.us

Money Rushes Into Social Start-Ups
The Wall Street Journal 


Directions: 

Please read the following article and answer the following questions in an email to me using complete sentences. 

1. How much money did Color Labs secure in investments from venture capitalists? What is Facebook currently valued at based on investors valuation? 

2. Do you think "Color" will be successful business? Why or why not? Would you use it? 

3. What is something you learned from yesterday's guest speakers? 

As Wall Street and other investors clamor for a piece of social-networking giant Facebook Inc., Silicon Valley venture capitalists are betting on a new generation of companies that hope to unshackle social networking from personal computers—and shift it to the cellphone.

On Thursday, Color Labs Inc., a phone-based social network founded by veteran entrepreneur Bill Nguyen, is opening its doors. The Palo Alto, Calif., start-up recently secured $41 million from top venture-capital firms including Sequoia Capital even before the company's iPhone and Android apps were ready to debut.

The idea behind Color is that a phone's location-sensing abilities can build a user's social network for them, allowing users to share photos, video and messages based simply on the people they're physically near. The company's view on privacy is that everything in the service is public—allowing users who don't yet know each other to peer into each other's lives.

Color is just one of a growing number of social start-ups betting on smartphones that are now attracting a venture-funding rush. Many of the companies feature photo taking and sharing at their core, such as Path Inc., founded by former Facebook executive Dave Morin. It received $8.5 million last month from Kleiner Perkins Caufield & Byers and Index Ventures. It has also had conversations with Google Inc. about a buyout, according to a person briefed on the discussions. Google declined to comment.

"We would have people show up at our offices every other day wanting to meet while we were trying to get work done," said Instagram co-founder Kevin Systrom. Since launching in October, the service has nearly three million users, he said.

The flood of venture capital into mobile social start-ups is the latest sign of Silicon Valley's Web-fueled boom. In recent months, investors have driven up the valuation of Facebook above $60 billion and social-gaming company Zynga Inc. to $10 billion.
Behind the spurt of new services is also the idea that the phone, carried by people at all times, can reinvent the notion of a social network by sharing more real-time information about where people are, what they're seeing and even who they're around.
The phone "provides a platform for developers to build experiences that are more personal in nature," said Path's Mr. Morin. What's different now is the ubiquity of smartphones and tablets. "Now you have an opportunity to create these experiences at scale," he said.

In both deals, the purchase price wasn't disclosed.
Last year, Facebook also unveiled a check-in service for its phone apps that allow users to volunteer their location to friends, and also find deals from nearby businesses. The company is now at work on efforts to integrate its capabilities deep into phone operating systems, potentially expanding the sorts of things people can do with their Facebook friends on the go.

Unlike Facebook, Color eliminates the acts of "friending" and selecting privacy settings. That's because when it is turned on, Color collects global positioning, gyroscope, ambient lighting and other data from phones to determine who else is in close proximity.
That means users will temporarily join the group of people at a birthday party or rock concert—even strangers on a train. Phones running the Color app automatically share photos and videos taken with other phones running Color nearby. "Instead of seeing your friends online alone in front of a PC, we allow people to interact with each other in real life," said Mr. Nguyen, who previously founded online music start-up LaLa, which was acquired by Apple Inc. in 2009, among other companies.

Monday, May 23, 2011

Daily Double 5/23/11- Schraubenl@glps.k12.mi.us

Tomorrow we will be having guest speakers coming in from Liquid Web Inc, Fifth Third Bank, and the Shining A Light Organization, with the aid of the internet please send me two excellent questions that you could ask our speakers during a question and answer session.





Thank you. 

Wednesday, May 11, 2011

Daily Double 5/11/11- Schraubenl@glps.k12.mi.us

Directions: During today's presentation, answer the following questions in an email to me using complete sentences.

Questions:

1. What are the 5 principles of an effective logo?

2. What are the 5 principles of an effective slogan?

3. How is your project/group work going so far? Please share with me something positive or negative about your project so far.

Monday, May 9, 2011

Daily Double 5/9/11- Schraubenl@glps.k12.mi.us

The Social Style Matrix



Directions: After today's presentation and discussion on The Social Style Matrix answer the following questions in an email to me using complete sentences. 

1. Why is the Social Style Matrix a useful tool when working with people? 

2. What is your "base" communication style? Explain how you would adapt your communication approach to be effective when working with someone who has a different "base" style, explain what style they have and what things you would do to adapt to their preferred style. 

Thursday, May 5, 2011

Daily Double 5/5/11- Schraubenl@glps.k12.mi.us

Business Management and Administration (BMA) Test Strategies


Directions: 

Spend the first 10 minutes doing an online search for what you think is a helpful testing strategy or tip. Be prepared to share it with the class. 

After todays discussion answer the following questions in an email to me using complete sentences:

1. What does each letter of Mr. Schrauben's S.M.A.R.T. Testing Strategy stand for?

2. What helpful tip or strategy did you hear today from Mr. Schrauben or your classmates that you will incorporate in your future test taking process? 

Thank you! 

Wednesday, May 4, 2011

Daily Double 5/4/11- Schraubenl@glps.k12.mi.us

Directions: Please answer the three Microsoft Word review questions below in an email to me using complete sentences.

Example: If the answer to question #1 is B. Your complete sentence should be structured like this:

"A file that contains predesigned formatting, text, and tools for creating common business documents is called a Template." (This is how you answer questions on standardized tests and college exams.)

Questions: 

1. A file that contains predesigned formatting, text, and tools for creating common business documents is called a:

A. Thumbnail
B. Template
C. Report
D. Wizard

2. The Header and Footer option can be found under which option in the menu bar? 

A. File
B. Edit
C. View
D. Insert

3. A data source for a mail merge document can be from a pre-made __________. 

A. PowerPoint File
B. Excel File
C. Graphic File
D. None of these

Friday, April 29, 2011

Daily Double 4/29/11 - Schraubenl@glps.k12.mi.us



Directions: Please answer the three questions below using complete sentences in an email to me.

In yesterday's lesson we created a newsletter in Microsoft Word. We learned how to create a table, insert and delete rows and columns in our table, how to format our table, add clip art, insert footnotes and endnotes, how to create an automatic bibliography in MLA format, add borders and shading to our document, and how to apply a theme.

1. What was your favorite new application you learned yesterday and why?


2. When you insert clip art it is found in the:
      a. Clip Gallery
      b. Clip Art Task Pane
      c. Images Folder
      d. Data Files Folder


3. We also used themes that Microsoft Word had preset, can you create and save your own theme?

Wednesday, April 20, 2011

Daily Double 4/20/11 - Schraubenl@glps.k12.mi.us

Today we will have a work day to complete our "My Career" web page.

No email to me is necessary. Immediately start working on your web pages.

Feel free to email any questions that you have about creating tables in html, I would be more than happy to help address any topics for you.

Tuesday, April 19, 2011

Daily Double 4/19/11 - Schraubenl@glps.k12.mi.us


HTML Table Basics! 

Directions: Read the following article and send me an email answering the following questions. 

1. True or False: The table, row and cell tags all have cancel tags.

2. True or False: To create each row within a table you would first use the row tag <tr> to start a row  then the cell tag <td> to edit the content of each cell within the row. 



I. Introduction

You may want to consider using HTML tables in your website. In addition to creating HTML tables to present data in rows and columns, you can also create HTML tables to organize information on your web page. 
The process of creating an HTML table is similar to the process that you used to create your web page and any elements that you may have already included in your pages. Coding HTML tables into your web page is fairly easy since you need only understand a few basic table codes.


II. Creating a basic table

The basic structure of an HTML table consists of the following tags:
  • Table tags:  <TABLE> </TABLE>
  • Row tags:   <TR> </TR> 
  • Cell tags:    <TD> </TD>
Constructing an HTML table consists of describing the table between the beginning table tag, <TABLE>, and the ending table table tag,</TABLE>. Between these tags, you then construct each row and each cell in the row. To do this, you would first start the row with the beginning row tag, <TR>, and then build the row by creating each cell with the beginning cell tag, <TD>, adding the data for that cell, and then closing the cell with the ending cell tag, </TD>. When you finish all of the cells for a row, you would then close the row with the ending row tag, </TR>.Then, for each new row, you would repeat the process of beginning the row, building each cell in the row, and closing the row.
The following table is an example of a basic table with three rows and two columns of data. 
    Data 1Data 2
    Data 3Data 4
    Data 5Data 6
The codes that generated this table look like this:
    <TABLE>    <TR>       <TD>Data 1</TD>       <TD>Data 2</TD>    </TR>    <TR>       <TD>Data 3</TD>       <TD>Data 4</TD>    </TR>    <TR>       <TD>Data 5</TD>       <TD>Data 6</TD>    </TR> </TABLE>
This table contains no border, title, or headings.  If you wish to add any of these elements to your table, you need to include additional HTML codes.  

Monday, April 18, 2011

Daily Double 4/18/11 - Schraubenl@glps.k12.mi.us

Introduction to Tables in HTML
Directions:

Read the following introduction and send me an email answering the following questions in complete sentence form.

1. What is does the td tag <td> stand for? What type of information can be put into this type of cell?

2. What would your entry in TextEdit look like if you wanted to create a table with a "2" pixel border?


HTML Tables

Tables are used on websites for two major purposes:
  • The obvious purpose of arranging information in a table
  • The less obvious - but more widely used - purpose of creating a page layout with the use of hidden tables.
Tables are defined with the <table> tag.
A table is divided into rows (with the <tr> tag), and each row is divided into data cells (with the <td> tag). td stands for "table data," and holds the content of a data cell. A <td> tag can contain text, links, images, lists, forms, other tables, etc.

Table Example

<table border="1">
<tr>
<td>row 1, cell 1</td>
<td>row 1, cell 2</td>
</tr>
<tr>
<td>row 2, cell 1</td>
<td>row 2, cell 2</td>
</tr>
</table>
How the HTML code above looks in a browser:
row 1, cell 1row 1, cell 2
row 2, cell 1row 2, cell 2


HTML Tables and the Border Attribute

If you do not specify a border attribute, the table will be displayed without borders. Sometimes this can be useful, but most of the time, we want the borders to show.
To display a table with borders, specify the border attribute:
<table border="1">
<tr>
<td>Row 1, cell 1</td>
<td>Row 1, cell 2</td>
</tr>
</table>


HTML Table Headers

Header information in a table are defined with the <th> tag.
All major browsers will display the text in the <th> element as bold and centered.
<table border="1">
<tr>
<th>Header 1</th>
<th>Header 2</th>
</tr>
<tr>
<td>row 1, cell 1</td>
<td>row 1, cell 2</td>
</tr>
<tr>
<td>row 2, cell 1</td>
<td>row 2, cell 2</td>
</tr>
</table>
How the HTML code above looks in your browser:
Header 1Header 2
row 1, cell 1row 1, cell 2
row 2, cell 1row 2, cell 2

Friday, April 15, 2011

Daily Double 4/15/11 - Schraubenl@glps.k12.mi.us

Making a picture into a link

Directions: Review the tutorial below to help with your Recipe website. We will have a brief review of this to start the hour today, no need to send me an email. After you have reviewed this, you may start working on your Recipe website.

How to make a picture into a link with html
With standard HTML, it's easy to make a picture into a link. If you already know how to make a link, like this:

<a href="http://www.blogger.com/your_url_goes_here">Click here!</a>

And you already know how to show an image, like this:

<img src="your_picture.jpg" />

Then you can combine those tags to make an image into a link:

<a href="http://www.blogger.com/your_url_goes_here"><img src="your_picture.jpg" /></a>

Thursday, April 14, 2011

Daily Double 4/14/11 - Schraubenl@glps.k12.mi.us

Directions:

Read the following marketing article, answer the following questions and email me your answers using complete sentences.

1. True or False: The goal of a business's website is to make sure that visitors have plenty of information on the first page about the business's products, offering, and company information.

2. According to the author, what is the goal of the website visitor?


What Do You Expect Visitors To Learn From Your Business Site?


What do your website visitors want to accomplish?” is a question I ask almost every business owner as part of some initial information gathering during our meetings.

“They want to learn more about my products.”
“They want to see what I have to offer.”
“They want to learn about my company.”

Wrong, wrong and wrong.

The goal of your website visitor is not to help you out, but to help themselves out. Learning more about your products or services is only a byproduct of their need to accomplish a goal, overcome an obstacle or fulfill a need.

Seeing what you have to offer comes only after they’ve been directed to your site by a search engine that’s already visited your site and (hopefully) returned relevant results. And nobody but people looking for a job or a new customer care anything about your business.

As you ask yourself the question, “what do visitors to my website want to accomplish?” put down the mirror and pick up a pair of their shoes. This isn’t about you…your website isn’t about you. It’s about getting into the head of your website visitor and understanding their problems.

By doing that, you can better understand what their goals are at your website, and build your site around that. Create paths that help your visitors get to where they need to go as efficiently as possible. Those paths become your most effective sales funnels.

If you don’t truly understand the goals of your website visitors you can’t provide the answer they seek, and they’ll look elsewhere.

Tuesday, April 12, 2011

4/13/11 - Web Page Activity

For the first 15 minutes of class finish your activity from yesterday's lesson.

The directions are to create your own webpage using the following specs:

Create a new notepad document
Title: about NAME, ex: About Mr. Schrauben
save as: name.html
Use any font color, size, face, etc. Use a background color
Type your name at the top – use a heading tag with the center attribute
Type the meaning of your name and the web address where you found it
Type Famous people that share your name.
Add breaks where necessary

4/12/11- "Introduction to Web Design Review"

Today's daily double will not require an email. We will review some key parts of yesterday's "Introduction to HTML" lesson to start class. We will then be completing our "Intro to Web Design Review" handout to start class.

The daily double points will be assessed as participation points based on your attention and contribution during the review.

Monday, April 11, 2011

Daily Double 4/11/11 - Schraubenl@glps.k12.mi.us

Hit iPhone app finds the foods you crave


Directions:

Read the article below and send me an email using complete sentences to answer the questions below:

1. What are your thoughts on the Foodspotting application?

2. Do you have an idea for a phone application that you think would be useful for people? Do you have an application on your mobile phone that you use frequently?


AUSTIN (CNNMoney) -- A crowded, sprawling event is the perfect place to peddle an app that lets you cut through noise and find exactly the right thing at the right time. Enter Foodspotting.

It's built around the idea of discovery. After a trip to Japan, Foodspotting founder and CEO Alexa Andrzejewski returned to San Francisco craving some of the cuisine she'd discovered on the road.

"There was no way to search for a specific dish," she said. "I couldn't get out of my head the idea that it'd be awesome to turn on my phone and discover good food."

Foodspotting became one of the buzzy startups that emerged from the fray at South by Southwest (SXSW) in 2010. A year later, the app now has more than 700,000 iPhone users.

Participants take pictures of foods they've tried and tag the images with a location and comment. When users open up the app, they can see pictures of food around them.

"It's like a more visual, natural way to discover things, instead of reading a bunch of reviews," Andrzejewski said.

The idea recently drew $3 million in venture capital funding, and expanded to the Android and BlackBerry platforms. To celebrate, Foodspotting hosted its second annual street food fest in Austin.

On Sunday, a parking lot filled with food trucks offered a wide mix of local favorites, from Australian meat pies to chicken and waffle tacos.

"Austin is really known for its food trailers," Andrzejewski said, adding that it's tough to find good food around the convention center that's the epicenter of SXSW. Her goal was to help convention attendees discover great local food.

When it comes to the business side of Foodspotting, the crew hopes to capitalize on flash deals.

"We really think that the market is becoming more and more ripe for restaurants to be able to post deals into streams," she said. Foodspotting also soon plans to let restaurants advertise their daily specials within the app.

There are now more than 400,000 foods "spotted" around the world. But Andrezejeswki has epic ambitions: "Our goal is to really catalogue all new foods in the world and where to find them."

Thursday, March 31, 2011

Extra Credit Opportunity!

Today in class we will be watching CNBC Original's "Inside the Mind of Google." You can choose to write a reaction paper on the movie for extra credit points.




How to write a reaction paper:

Introduction Paragraph- State your thesis and reaction from the movie. Use your introductory paragraph to set up your next 3 significant points that will be included in your supporting paragraphs.

Body Paragraphs- Use the body of your paper to explain 3 supporting details to reinforce your thesis.

Conclusion- Tie all talking points together. No new topics should arise in the conclusion, it should be a summary to wrap up your already stated supporting details from your previous paragraphs.

Paper should be at a minimum 1 page double spaced, print and turn into Mr. Schrauben by Monday 4/4 (first day back after Spring Break) at the start of the hour.

Daily Double 3/31/11 - Schraubenl@glps.k12.mi.us

Today our Photoshop unit wraps up and after Spring Break (YAY!) we will start our HTML unit (YAY!).


Directions: Please email me using complete sentences to answer the following the questions.

Questions:

1. Photoshop: What was the most fun tool and what was the most functional tool you learned to use in Photoshop? (since we learned so many fun ones!)

2. Web Design: Have you worked with HTML in the past? What would you like to get out of the HTML unit?

Thank you.

Wednesday, March 30, 2011

Daily Double 3/30/11 - Schraubenl@glps.k12.mi.us

Directions: Please send me an email answering the following questions using what you learned in yesterday's Photoshop lesson.

Questions:

1. What is a clipping mask and how do you make one?

2. How many steps are there to warping a layer? What are these steps?


Lesson 7 Review by Mr. Schrauben:

About type

Type in Photoshop consists of mathematically defined shapes that describe the letters, numbers, and symbols of typeface. Many typefaces are available in more than one format. When you add type to an image in Photoshop, the characters are composed of pixels and have the same resolution as the image file-zooming in on characters shows jagged edges. However, Photoshop preserves the outlines and uses them when you scale or resize type. As a result you can produce type with crisp, resolution-independent edges, apply effects and styles to type, and transform its shape and size.

Clipping Mask

A clipping mask is an object or a group of objects whose shape masks other artwork so that only areas that lie within the clipping mask are visible. In effect, you are clipping the artwork to conform to the shape of the object (mask). This was used yesterday to place the olives image in our text on our oil bottle.

Warping a Layer

Warping a layer will allow you to make its contents look like they conform to a 3 dimensional shape to give your work a realistic appearance. Warping a layer is a two step process, to warp a layer you need to first convert the label and type layers into a Smart Object. Then you need to transform the new Smart Object so that it fits your picture to appear 3 dimensional. Using a Smart Object allows you to continue to edit both the contents of the layer (the type) and the warp after you apply the transformation.

Tuesday, March 29, 2011

Daily Double 3/29/11 - Schraubenl@glps.k12.mi.us

Directions: Read the following article and send me an email answering the following questions using complete sentences.

Questions:

1. What factors does the article attribute to Target's ability to cut prices to a level below Wal-Mart?

2. Do you think Target's new concept of selling groceries will help them to continue to drive traffic? Would you shop for all your groceries at a Target?


Wal-Mart's slogan may be "Save Money. Live Better," but rival Target is challenging it by offering even lower prices on everyday products.



Recent price comparisons of grocery and household goods revealed that Target's prices are lower than at No. 1 retailer Wal-Mart.

Craig Johnson, president of retail consulting firm Customer Growth Partners, compared 35 brand-name items sold at Wal-Mart and Target stores in New York, Indiana and North Carolina. They consisted of 22 common grocery goods such as milk, cereal and rice; 10 general merchandise products such as clothing and home furnishings; and three health and beauty items.

Target's shopping cart rang in at $269.13 (pre-tax), a hair lower than the $271.07 charged at Wal-Mart.

"For the first time in four years, our price comparisons between the two has shown that Target has a slight edge over Wal-Mart," said Johnson. A smaller study by Kantar Retail found similar results.

Wal-Mart typically maintains a 2% to 4% price advantage over Target. But in January, Johnson noticed that some products were cheaper at Target.

If you factor in additional discounts offered to Target's Redcard customers, the savings gap widens more considerably between the two discounters.

Said Johnson, "When you add the Redcard's 5% discount, the price gap widens to 5.7%."

Wal-Mart does not offer a similar program.

"This is a real win for consumers given the huge increase in gas prices lately," said Johnson. "Consumers have little control over gas prices but they do have control over what they buy and where they shop."

Targeting Wal-Mart: Target's undercutting of Wal-Mart's prices didn't happen overnight, said Johnson.

"Target stepped up its game during the recession," he said. "The company caught up with Wal-Mart on making its supply chain more efficient so it could bring down prices on items people frequently buy."

Groceries are big traffic generators, and Wal-Mart still dominates Target there. About half the items that Wal-Mart sells are groceries.

Johnson estimates that 15% to 20% of Target's merchandise are groceries. Koenst declined to confirm those numbers but said 16% of Target's sales in 2009 were food and pet supply purchases.

Chewing over the numbers: Kantar surveys just one Wal-Mart and one Target store in Massachusetts and found Target's prices in January were about 2.8% lower than Wal-Mart's.

Among the goods that Kantar compared, cheaper health and beauty items, and particularly smoking cessation gum, helped Target beat Wal-Mart.

But in groceries and household goods such as light bulbs, trash bags and detergent, Kantar found Wal-Mart still boasted better prices than its rival.

Wal-Mart spokesman David Tovar said, "We are absolutely committed to offering our customers low prices every day. If customers find a lower advertised price, we'll match it every time."

"I think Target can maintain its edge in the near term," said Johnson at Customer Growth. "But remember, Target isn't beating Wal-Mart on all items but it is on those that really matter to consumers."

Monday, March 28, 2011

Daily Double 3/28/11 - Schraubenl@glps.k12.mi.us

Directions: Read the article below and send me an email answering the following questions using complete sentences.

Questions:

1. Do you think having an entrepreneurial spirit can be taught or is it simply something people are born with?

2. We will be doing a 10 day long entrepreneurial section in this class later this trimester, what type of topics would you like to learn more about? What type of things would you like to see be included in this section?




EAST LANSING - Ten local high school and college students and community members will pitch their innovations tonight at the Next Bright Idea competition.

The event, hosted by the Lansing Economic Area Partnership Inc., is open to the public. There is no admission.

Contestants will pitch their ideas before a panel of judges today at the Hannah Community Center, 819 Abbot Road in East Lansing.

Five high school finalists will present at 4 p.m., followed by five college and community finalists at 6 p.m.

"This event is to encourage them to submit their ideas, get some feedback and access to coaches and professionals who can help them turn that idea into action and a potentially viable business venture," said Pam Jodway, spokeswoman for LEAP, a regional economic development organization.

The first Next Bright Idea competition was held last year and was only available to college students. It was expanded this year to include high school students and other area residents.

A panel of entrepreneur support professionals chose 10 finalists among more than 50 applications.

Winners from each category will win an Apple iPad, coaching from LEAP's entrepreneurship support team and access to the Hatch, East Lansing's student business incubator.

Thursday, March 24, 2011

Daily Double 3/24/11 - Schraubenl@glps.k12.mi.us

Directions:

Answering the following questions in an email to me using complete sentences.

Layers Review

Questions:

1. What is an advantage of using layers?

2. When you create a new layer, where does it appear in the layers panel stack?

3. When you've completed your artwork, what can you do to minimize the file size without changing the quality dimensions?


Lesson Review by Mr. Schrauben:

Every Photoshop file contains one or more layers. New files are generally created with a background layers, which contains a color or an image that shows through the transparent areas of subsequent layers. All new layers in an image are transparent until you add text or artwork.

Working on layers is analogous to placing portions of a drawing on clear sheets of film, such as those viewed with an overhead projector: individual sheets may be edited, repositioned, and deleted without affecting the other sheets. When the sheets are stacked, the entire composition is visible. When you create new layers you are adding to your stack and new layers will be positioned one layer above the currently highlighted layer in your stack. Using layers allows you to edit one portion of the file and blend to create more vivid and interesting effects.

When you finish editing all the layers in your image, you can merge or flatten layers to reduce file size. Flattening combines all the layers into a single background layer. However, you cannot edit layers once you've flattened them, so you shouldn't flatten an image until you are certain that you're satisfied with all your design decisions.

Wednesday, March 23, 2011

Daily Double 3/23/11 - "A College Degree Is Still Worth It" - Schraubenl@glps.k12.mi.us

Directions:

Please read the following article and answering the questions using complete sentences in an email to me.

Questions:

1. From the article, how many times greater is the cost of tuition and fees for a public university than it was in 1980-81?

2. What percentage of jobs in the U.S. economy will require a postsecondary education in the next decade according to Georgetown University's research?


3. Do you agree with the author that a college degree from a four year university is still worth it? Why or why not?



A College Degree Is Still Worth It


Sure, it costs more, and technology is threatening high-paying jobs. But the Great Recession shows postsecondary education is more valuable than ever.

It wasn't all that long ago—the 1980s and '90s—when hardly anyone questioned the value of a college degree. Sure, a couple of skeptics liked to point out that neither Bill Gates nor Steve Jobs graduated from college, and parents complained about the tuition bill. Still, when college acceptances went out in the spring, people cheered, believing that admission represented the ticket to a good job and career.

The doubters have a bigger audience these days. From Charles Murray at the American Enterprise Institute to New York Times columnist William D. Cohan, a cottage industry of critics argues that the degree may be a waste of money. Recession-scarred parents and their students are dismayed at the soaring cost of college. The inflation-adjusted tuition and fees in 2010-11 at a public university is 3.59 times the tab in 1980-81, according to the College Board. The comparable number for private colleges is 2.86 times. The list of college dropouts that have done well has grown to include Mark Zuckerberg, the founder of Facebook, and Jack Dorsey, a co-founder of Twitter. Most troubling of all is an emerging narrative that modern information technologies are making college-educated workers an expensive anachronism. Workplaces filled with powerful computers, savvy software, and artificial intelligence linked through quicksilver global communications networks will turn lawyers and medical technicians into the secretaries and bank tellers of the 1980s.

VITAL FOR MOST U.S. JOBS

The message of the Great Recession and anemic recovery is that postsecondary education—from a certificate at a community college to an advanced degree—is more valuable than ever. The data suggest the dire conclusions are exaggerated, with the share of jobs in the U.S. economy requiring postsecondary education up from 28 percent in 1973 to 59 percent in 2008. Over the next decade that share could increase to 63 percent, estimate scholars at the Georgetown University Center on Education and the Workforce. "Step back for a minute," says Terry Fitzgerald, senior economist at the Federal Reserve Bank of Minneapolis. "If I am talking to a 17-year-old, am I really going to tell her, 'Don't go to college?' No."

Yes, it has been a rough decade for college-educated workers. The real earnings of young college graduates have stagnated. The job market has been inhospitable to newly minted graduates since the recession started in 2007, and economic research suggests an initial income hit for workers just starting out continues to exert a downward influence on their wages 15 years later. Routine white-collar jobs are being outsourced to high-tech shops at home (think legal research) and to emerging markets abroad (jobs such as processing individual tax returns).

Still, college graduates are doing better than everyone else. For instance, the median earnings of a college graduate with a BA working full-time in 2008 was $55,700 and for those with an Associates Degree (typically awarded by community and technical colleges) was $42,000. That's significantly better than the $33,800 for high school-only grads and $24,300 for those without a high school diploma.

LOW-SKILL JOBS ARE DISAPPEARING

The unemployment numbers are striking, too. The latest figures from the Bureau of Labor Statistics show an unemployment rate of 4.3 percent for college graduates and above who are 25 years and older. That compares with 9.5 percent for high school graduates and 13.9 percent for those with less than a high school education. "The real damage has happened with the loss of low-skill jobs," says Stephen Rose, research professor at the Georgetown University Center on Education and the Workforce.

Tuesday, March 22, 2011

Daily Double 3/22/11 - Schraubenl@glps.k12.mi.us

Directions:

Send me an email answering the following questions using complete sentences, rephrase the question in your answer. For example for question 1, your answer should read: "To duplicate an item in Photoshop you..."

For the past two weeks we have been working with Photoshop and have learned some basic techniques used in your daily work with the program. The following questions are in relation to your work with Photoshop:

1. How do you duplicate an item?

2. What are the various tools used to "move" an item?(give me a minimum of 3)

3. What do you currently know about using "layers" in your work? (we will cover this today, if you have no experience working with layers that is okay)

Monday, March 21, 2011

Daily Double 3/21/11 - Schraubenl@glps.k12.mi.us

Directions:

Read the following article and write me an email (putting "Daily Double 3/21/11" in the subject line) using complete sentences to answer the following questions:

1. What are your plans for after high school? Do you plan on going to a four year university, going to a community college, enrolling in a vocational program, obtaining a certification in a trade, or entering the workforce immediately?

2. Do any of the scholarship offerings fit your situation? If so what is the application deadline?

High School Preparation Tips for Aspiring Business Majors:

If you are still in high school, and are thinking about majoring in business, there are several ways in which you can prepare and increase your chances of being accepted to a good school.

Take the Right Classes
The classes you will need to take as an active business major will depend on the school and the program that you choose to attend. However, there are certain classes that are required of every business major. Preparing for these classes while you are still in high school will make everything a lot easier. It will also give you an edge over other applicants when you are trying to get admitted into a quality business program.

Some of the classes you will want to take while you are in high school include:
-English
-Speech/Communications
-Math and Accounting
If your high school offers computer classes, business law classes, or any other classes that directly relate to business, you will want to take these too.

Develop Leadership Skills
Developing leadership skills while you are still in high school will be very beneficial when it comes time to apply to different schools. Admissions committees value business applicants who can demonstrate leadership potential. You can acquire leadership experience in school clubs, volunteer programs, and through an internship or summer job.

Research Your Options
If you want to be a business major, it is never too early to begin researching careers, scholarships, and schools. You will find numerous scholarship offers in the daily announcements posted outside the counseling office, I have copied them for you at the bottom of this page as well. You can also speak to your guidance counselor. Most counselors have information on hand, and can help you develop a plan of action.

End of article. I have listed scholarships available to Grand Ledge students below for your use.

Scholarship Opportunities:
• Delta Side Business Association Scholarship (applicants must be a resident of Delta Township). Applications are available in the Counseling Office. Deadline: April 15
• AAA Michigan's School Safety Patrol Scholarship Program - one applicant per school is allowed. Applications are available in the Counseling Office. Deadline: April 15
• Michigan Oil & Gas Producers Education Foundation Scholarship -- applicants must demonstrate financial need and have a minimum grade point average of 3.0. Applications are available in the Counseling Office. Deadline: April 1
• MACAC Maggie Miller Scholarship - minimum of 3.0 GPA and must be involved in community service. Applications available in the Counseling Office. Deadline: April 1
• Student Insights is offering a student-view scholarship program. Log on to www.student-view.com to complete the application/survey. Deadline: April 22
• Grand Ledge Kiwanis Club $1,000 scholarship -- must have a GPA of 2.50 or higher and must demonstrate a proposed "service oriented" field of study (health, welfare, education, public service, etc.). Applications are available in the Counseling Office. Deadline: March 31
• CASE Credit Union $1,000 scholarships -- must be a member of CASE Credit Union and show financial need. Applications are available in the Counseling Office. Deadline: April 15
• Ryan S. Woodward Memorial Business Scholarship Fund – for Seniors interested in going into business or marketing. Applications are available in the Counseling Office. Deadline: April 1
• Buick Achievers Scholarship Program - for students who plan to major in science, technology, engineering, math, business administration, finance, marketing or design. Apply online at www.buickachievers.com. Deadline: March 31
• Vomberg Foundation - scholarships will be awarded to students graduating from Eaton County high schools. Applications available in the Counseling Office. Deadline: April 8
• ABC Club Scholarship - applications are available in the Counseling Office. Deadline: April 15
• Nancy Lange and Michael Kaufman Scholarship - applicants must be a choir or band student. Applications available online at www.glmba.org or in the Counseling Office. Deadline: April 22
• Grand Ledge Rotary College Scholarship - must have 2.0 GPA or above to apply. Applications available in the Counseling Office. Deadline: April 11
• Wacousta Chapter #133 Order of the Eastern Star Scholarship - applications available in the Counseling Office. Deadline: April 1
• St. Johns Mint Festival Scholarship - course of study must be in the field of business. Applications available in the Counseling Office. Deadline: April 1
• Michigan Retailers Association - student or his/her parent must be employed at a business that is a member of MRA. Apply online at www.retailers.com or call 800-366-3699 for an application. Deadline: April 1
• MSU Alumni Book Club of Mid-Michigan 2011Textbook Scholarship. Senior must be accepted to MSU for Fall of 2011 and enroll for at least 12 credits per semester. At least one parent/guardian must be a member in good standing of the MSU Alumni Association. Applications available in the Counseling Office. Deadline: April 1
• University of Michigan Balanced Man Scholarship - available to any male attending the University of Michigan in the Fall of 2011. Applications available in the Counseling Office. Deadline: May 13
• Eaton Federal Savings Bank Herbert R. Black Memorial Scholarship - applicants must have a 3.0 or greater GPA and preferably show an interest in the field of business. Applications available in the Counseling Office and must be returned to the Counseling Office by April 29
• Delta-Waverly Rotary Club - must be a resident of Delta Township and demonstrate service to the community and/or school. Applications are available in the Counseling Office. Deadline: April 15
• OMIA Foundation - scholarship will be awarded to a student athlete. Applications are available in the Counseling Office. Deadline: June 1
• John Lutting Scholarship Fund - must pursue an architectural degree at Lawrence Technological University. Applications are available in the Counseling Office. Deadline: June 30
• Delta Sigma Theta Sorority, Inc. - must be a minority student and earn a 2.5 GPA or better. Applications available in the Counseling Office. Deadline: April 2

Friday, March 18, 2011

Daily Double 3/18/11 - Schraubenl@glps.k12.mi.us

In yesterday's lesson Mrs. Clark discussed how Basic Photo Corrections in Photo Shop are performed. Based on yesterday's lesson, send me a an email answering the following questions in complete sentences.

1. What does the Crop tool do? How do you use it?

2. What tools can you use to remove blemishes in an image?


Here is some information about Basic Photo Corrections that may help answer these questions:

Adobe Photoshop provides a comprehensive set of color-correction tools for adjusting the color and tone of individual images. You can, for example, correct problems in color quality and tonal range created when a photograph was shot or an image was scanned, and you can correct problems in composition and sharpen the overall focus of the image.

You'll use the Crop tool to trim and scale the photograph to size so that fits the space designed for it. You can use either the Crop tool or the Crop command to crop an image. Both methods permanently delete all pixels outside the crop selection area.

The Spot Healing Brush tool quickly removes blemishes and other imperfections from photos. It works similarly to the Heading Brush tool: it paints with sampled pixels from an image or a pattern and matches the texture, lighting, transparency, and shading of the sampled pixels to the pixels being healed.

Thursday, March 17, 2011

Daily Double 3/17/11 - Schraubenl@glps.k12.mi.us

Yesterday in class we learned how to: zoom in and out, use hidden tools, insert text, move objects, and how to undo mistakes.

Send me an email using complete sentences:

1. Letting me know what new action you learned in yesterday's lesson.

2. Today we will be working with cropping images and adjusted the tone of a image, please describe any experience you have with these two features.

Thank you.

Mr. Schrauben