Daily Double 4/18/11 - Schraubenl@glps.k12.mi.us

Introduction to Tables in HTML
Directions:

Read the following introduction and send me an email answering the following questions in complete sentence form.

1. What is does the td tag <td> stand for? What type of information can be put into this type of cell?

2. What would your entry in TextEdit look like if you wanted to create a table with a "2" pixel border?


HTML Tables

Tables are used on websites for two major purposes:

• The obvious purpose of arranging information in a table
• The less obvious - but more widely used - purpose of creating a page layout with the use of hidden tables.

Tables are defined with the <table> tag.

A table is divided into rows (with the <tr> tag), and each row is divided into data cells (with the <td> tag). td stands for "table data," and holds the content of a data cell. A <td> tag can contain text, links, images, lists, forms, other tables, etc.

Table Example

<table border="1"> <tr> <td>row 1, cell 1</td> <td>row 1, cell 2</td> </tr> <tr> <td>row 2, cell 1</td> <td>row 2, cell 2</td> </tr> </table>

How the HTML code above looks in a browser:

row 1, cell 1	row 1, cell 2
row 2, cell 1	row 2, cell 2

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HTML Tables and the Border Attribute

If you do not specify a border attribute, the table will be displayed without borders. Sometimes this can be useful, but most of the time, we want the borders to show.

To display a table with borders, specify the border attribute:

<table border="1"> <tr> <td>Row 1, cell 1</td> <td>Row 1, cell 2</td> </tr> </table>

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HTML Table Headers

Header information in a table are defined with the <th> tag.

All major browsers will display the text in the <th> element as bold and centered.

<table border="1"> <tr> <th>Header 1</th> <th>Header 2</th> </tr> <tr> <td>row 1, cell 1</td> <td>row 1, cell 2</td> </tr> <tr> <td>row 2, cell 1</td> <td>row 2, cell 2</td> </tr> </table>

How the HTML code above looks in your browser:

Header 1	Header 2
row 1, cell 1	row 1, cell 2
row 2, cell 1	row 2, cell 2

Daily Double 4/15/11 - Schraubenl@glps.k12.mi.us

Making a picture into a link

Directions: Review the tutorial below to help with your Recipe website. We will have a brief review of this to start the hour today, no need to send me an email. After you have reviewed this, you may start working on your Recipe website.

How to make a picture into a link with html
With standard HTML, it's easy to make a picture into a link. If you already know how to make a link, like this:

<a href="http://www.blogger.com/your_url_goes_here">Click here!</a>

And you already know how to show an image, like this:

<img src="your_picture.jpg" />

Then you can combine those tags to make an image into a link:

<a href="http://www.blogger.com/your_url_goes_here"><img src="your_picture.jpg" /></a>

Daily Double 4/14/11 - Schraubenl@glps.k12.mi.us

Directions:

Read the following marketing article, answer the following questions and email me your answers using complete sentences.

1. True or False: The goal of a business's website is to make sure that visitors have plenty of information on the first page about the business's products, offering, and company information.

2. According to the author, what is the goal of the website visitor?


What Do You Expect Visitors To Learn From Your Business Site?


What do your website visitors want to accomplish?” is a question I ask almost every business owner as part of some initial information gathering during our meetings.

“They want to learn more about my products.”
“They want to see what I have to offer.”
“They want to learn about my company.”

Wrong, wrong and wrong.

The goal of your website visitor is not to help you out, but to help themselves out. Learning more about your products or services is only a byproduct of their need to accomplish a goal, overcome an obstacle or fulfill a need.

Seeing what you have to offer comes only after they’ve been directed to your site by a search engine that’s already visited your site and (hopefully) returned relevant results. And nobody but people looking for a job or a new customer care anything about your business.

As you ask yourself the question, “what do visitors to my website want to accomplish?” put down the mirror and pick up a pair of their shoes. This isn’t about you…your website isn’t about you. It’s about getting into the head of your website visitor and understanding their problems.

By doing that, you can better understand what their goals are at your website, and build your site around that. Create paths that help your visitors get to where they need to go as efficiently as possible. Those paths become your most effective sales funnels.

If you don’t truly understand the goals of your website visitors you can’t provide the answer they seek, and they’ll look elsewhere.

4/13/11 - Web Page Activity

For the first 15 minutes of class finish your activity from yesterday's lesson.

The directions are to create your own webpage using the following specs:

Create a new notepad document
Title: about NAME, ex: About Mr. Schrauben
save as: name.html
Use any font color, size, face, etc. Use a background color
Type your name at the top – use a heading tag with the center attribute
Type the meaning of your name and the web address where you found it
Type Famous people that share your name.
Add breaks where necessary

4/12/11- "Introduction to Web Design Review"

Today's daily double will not require an email. We will review some key parts of yesterday's "Introduction to HTML" lesson to start class. We will then be completing our "Intro to Web Design Review" handout to start class.

The daily double points will be assessed as participation points based on your attention and contribution during the review.

Daily Double 4/11/11 - Schraubenl@glps.k12.mi.us

Hit iPhone app finds the foods you crave

Directions:

Read the article below and send me an email using complete sentences to answer the questions below:

1. What are your thoughts on the Foodspotting application?

2. Do you have an idea for a phone application that you think would be useful for people? Do you have an application on your mobile phone that you use frequently?


AUSTIN (CNNMoney) -- A crowded, sprawling event is the perfect place to peddle an app that lets you cut through noise and find exactly the right thing at the right time. Enter Foodspotting.

It's built around the idea of discovery. After a trip to Japan, Foodspotting founder and CEO Alexa Andrzejewski returned to San Francisco craving some of the cuisine she'd discovered on the road.

"There was no way to search for a specific dish," she said. "I couldn't get out of my head the idea that it'd be awesome to turn on my phone and discover good food."

Foodspotting became one of the buzzy startups that emerged from the fray at South by Southwest (SXSW) in 2010. A year later, the app now has more than 700,000 iPhone users.

Participants take pictures of foods they've tried and tag the images with a location and comment. When users open up the app, they can see pictures of food around them.

"It's like a more visual, natural way to discover things, instead of reading a bunch of reviews," Andrzejewski said.

The idea recently drew $3 million in venture capital funding, and expanded to the Android and BlackBerry platforms. To celebrate, Foodspotting hosted its second annual street food fest in Austin.

On Sunday, a parking lot filled with food trucks offered a wide mix of local favorites, from Australian meat pies to chicken and waffle tacos.

"Austin is really known for its food trailers," Andrzejewski said, adding that it's tough to find good food around the convention center that's the epicenter of SXSW. Her goal was to help convention attendees discover great local food.

When it comes to the business side of Foodspotting, the crew hopes to capitalize on flash deals.

"We really think that the market is becoming more and more ripe for restaurants to be able to post deals into streams," she said. Foodspotting also soon plans to let restaurants advertise their daily specials within the app.

There are now more than 400,000 foods "spotted" around the world. But Andrezejeswki has epic ambitions: "Our goal is to really catalogue all new foods in the world and where to find them."

Extra Credit Opportunity!

Today in class we will be watching CNBC Original's "Inside the Mind of Google." You can choose to write a reaction paper on the movie for extra credit points.

How to write a reaction paper:

Introduction Paragraph- State your thesis and reaction from the movie. Use your introductory paragraph to set up your next 3 significant points that will be included in your supporting paragraphs.

Body Paragraphs- Use the body of your paper to explain 3 supporting details to reinforce your thesis.

Conclusion- Tie all talking points together. No new topics should arise in the conclusion, it should be a summary to wrap up your already stated supporting details from your previous paragraphs.

Paper should be at a minimum 1 page double spaced, print and turn into Mr. Schrauben by Monday 4/4 (first day back after Spring Break) at the start of the hour.

Daily Double 3/31/11 - Schraubenl@glps.k12.mi.us

Today our Photoshop unit wraps up and after Spring Break (YAY!) we will start our HTML unit (YAY!).


Directions: Please email me using complete sentences to answer the following the questions.

Questions:

1. Photoshop: What was the most fun tool and what was the most functional tool you learned to use in Photoshop? (since we learned so many fun ones!)

2. Web Design: Have you worked with HTML in the past? What would you like to get out of the HTML unit?

Thank you.

Daily Double 3/30/11 - Schraubenl@glps.k12.mi.us

Directions: Please send me an email answering the following questions using what you learned in yesterday's Photoshop lesson.

Questions:

1. What is a clipping mask and how do you make one?

2. How many steps are there to warping a layer? What are these steps?


Lesson 7 Review by Mr. Schrauben:

About type

Type in Photoshop consists of mathematically defined shapes that describe the letters, numbers, and symbols of typeface. Many typefaces are available in more than one format. When you add type to an image in Photoshop, the characters are composed of pixels and have the same resolution as the image file-zooming in on characters shows jagged edges. However, Photoshop preserves the outlines and uses them when you scale or resize type. As a result you can produce type with crisp, resolution-independent edges, apply effects and styles to type, and transform its shape and size.

Clipping Mask

A clipping mask is an object or a group of objects whose shape masks other artwork so that only areas that lie within the clipping mask are visible. In effect, you are clipping the artwork to conform to the shape of the object (mask). This was used yesterday to place the olives image in our text on our oil bottle.

Warping a Layer

Warping a layer will allow you to make its contents look like they conform to a 3 dimensional shape to give your work a realistic appearance. Warping a layer is a two step process, to warp a layer you need to first convert the label and type layers into a Smart Object. Then you need to transform the new Smart Object so that it fits your picture to appear 3 dimensional. Using a Smart Object allows you to continue to edit both the contents of the layer (the type) and the warp after you apply the transformation.

Daily Double 3/29/11 - Schraubenl@glps.k12.mi.us

Directions: Read the following article and send me an email answering the following questions using complete sentences.

Questions:

1. What factors does the article attribute to Target's ability to cut prices to a level below Wal-Mart?

2. Do you think Target's new concept of selling groceries will help them to continue to drive traffic? Would you shop for all your groceries at a Target?


Wal-Mart's slogan may be "Save Money. Live Better," but rival Target is challenging it by offering even lower prices on everyday products.

Recent price comparisons of grocery and household goods revealed that Target's prices are lower than at No. 1 retailer Wal-Mart.

Craig Johnson, president of retail consulting firm Customer Growth Partners, compared 35 brand-name items sold at Wal-Mart and Target stores in New York, Indiana and North Carolina. They consisted of 22 common grocery goods such as milk, cereal and rice; 10 general merchandise products such as clothing and home furnishings; and three health and beauty items.

Target's shopping cart rang in at $269.13 (pre-tax), a hair lower than the $271.07 charged at Wal-Mart.

"For the first time in four years, our price comparisons between the two has shown that Target has a slight edge over Wal-Mart," said Johnson. A smaller study by Kantar Retail found similar results.

Wal-Mart typically maintains a 2% to 4% price advantage over Target. But in January, Johnson noticed that some products were cheaper at Target.

If you factor in additional discounts offered to Target's Redcard customers, the savings gap widens more considerably between the two discounters.

Said Johnson, "When you add the Redcard's 5% discount, the price gap widens to 5.7%."

Wal-Mart does not offer a similar program.

"This is a real win for consumers given the huge increase in gas prices lately," said Johnson. "Consumers have little control over gas prices but they do have control over what they buy and where they shop."

Targeting Wal-Mart: Target's undercutting of Wal-Mart's prices didn't happen overnight, said Johnson.

"Target stepped up its game during the recession," he said. "The company caught up with Wal-Mart on making its supply chain more efficient so it could bring down prices on items people frequently buy."

Groceries are big traffic generators, and Wal-Mart still dominates Target there. About half the items that Wal-Mart sells are groceries.

Johnson estimates that 15% to 20% of Target's merchandise are groceries. Koenst declined to confirm those numbers but said 16% of Target's sales in 2009 were food and pet supply purchases.

Chewing over the numbers: Kantar surveys just one Wal-Mart and one Target store in Massachusetts and found Target's prices in January were about 2.8% lower than Wal-Mart's.

Among the goods that Kantar compared, cheaper health and beauty items, and particularly smoking cessation gum, helped Target beat Wal-Mart.

But in groceries and household goods such as light bulbs, trash bags and detergent, Kantar found Wal-Mart still boasted better prices than its rival.

Wal-Mart spokesman David Tovar said, "We are absolutely committed to offering our customers low prices every day. If customers find a lower advertised price, we'll match it every time."

"I think Target can maintain its edge in the near term," said Johnson at Customer Growth. "But remember, Target isn't beating Wal-Mart on all items but it is on those that really matter to consumers."